I shoot it, edit it, publish it, and run the creator programs that turn it into revenue. Four years building audiences inside the fishing industry — on boats, on docks, and in the marsh.
Built from zero to 200,000 TikTok followers in under five months, becoming one of the fastest-growing fishing creators on the platform. Every frame concepted, filmed, edited, and published solo — across boats, docks, banks and shorelines in 15+ countries.
TikTok 16K → 160K. Instagram and YouTube both past 100K. Ran a 10,000+ affiliate network and 10 in-house creators. Result: $40M in additional sales in one year.
Zero to 100K+ collective followers. Social became 60% of total company revenue at a cost-per-lead under $1.00.
Grew a triathlon bike brand to an industry leader. Product launches hitting six figures in a single week.
New product launch built around a single demo that carried the release.
One production video that turned curiosity into checkout.
Rod blank production start to finish. Brought the brand 10,000 new followers from one piece.
A fishing tutorial built around the product instead of interrupting for it.
A build series on making a fishing rod from parts.
The brand's first short-form video to break out.
Launch video that spiked the website and filled the tradeshow booth with warm leads.
Most-viewed video in company history.
Most-viewed video in company history at the time it ran.